response rate

10 strategies to improve the response rate of an online survey.

You have spent hours defining and creating a market research survey, but the response rate has been zero. In the next post we will discuss how to find the target audience for the survey to reach the desired end. You can also go deeper in the next post with a research paper by experts in the field.

Most of the studies that have dealt with the effect of the different factors that determine the response rate, have tried to extrapolate the extensive existing knowledge of personal survey methodologies to the Internet.

In this line, the post deals with the analysis of the way in which the use of incentives, personalized invitations to participate and a lower frequency of recall (weekly versus other frequencies) influence the response rate in a web questionnaire.

We present a series of strategies that increase the response rate, incorporated by platforms such as that help you to carry out online research at low cost.


Properly define the survey objectives and target audience.

It is important to define the success picture of the survey, i.e. what you expect to obtain from it. Having clear survey objectives will help you identify your target audience, which will result in a better response rate.

Let participants know how long the survey will take and how much time is left to finish.

Estimating how long it will take to complete the survey increases the response rate.

Everyone likes to know how much time they have to spend on the task, progress bars are a key element of response rate increase.

Allow the respondent to contact you.

Make sure that the email address where the survey was sent makes it easy for the customer to contact you if they need to.

Keep your surveys short and concise, limit questions.

The survey design should not be long, make short surveys limited to less than one minute response time.


response rate


Send friendly reminders and follow up on them.

Non-response often comes from respondents simply forgetting the survey in their inbox or it has been mishandled. Survey reminders significantly increase the response rate, so increase their frequency.

Surveys should be sent from specific addresses.

Surveys should be sent from specific addresses created ad hoc for this purpose.

Generate virality in your survey.

Encouraging the virality of the survey by sharing it favors the response rate.

Check your survey links.

Something basic that we sometimes overlook is that the survey link works.

Inform about privacy protection of participants.

Generating trust increases response rates, a good privacy information policy increases response rates.

Offer incentives.

An incentive is studied to increase participation, offer small incentives that build loyalty and increase the response rate of the survey.


And don’t forget that if you have more questions, we will be happy to help you at THIS SAME LINK so that you can improve your response rate.