Category Archives: All
The eNPS is a driver of business profitability.
Companies have adopted the eNPS indicator as a measure of job motivation and we will [...]
Apr
Design of a CJM (Customer Journey Map).
The design of a CJM (customer journey map) does not have to be complex, and [...]
Apr
Activities to include in the customer journey map
In this post we will analyze the activities that make up the customer journey map. [...]
Apr
The NPS metric.
We will review the NPS metric, how it is formulated and what it brings to [...]
Mar
Understanding the Customer Journey Map.
The so-called customer journey map is key to manage the customer experience, in this post [...]
Mar
Reduce customer dissatisfaction points.
Reducing points of customer dissatisfaction is the key to a good customer experience. The customer [...]
Mar
Customer experience and customer loyalty.
Customer loyalty is a concept that clearly derives from the experience the customer has with [...]
Mar
The key to business competitiveness: Employee engagement.
There are many areas of control and improvement to increase business competitiveness. Fundamental to human [...]
Mar
How to measure employee engagement.
A linchpin of HR departments is the measurement of employee engagement. As we have discussed [...]
Mar
Customer experience and profitability in the company.
To think in terms of customer experience is to think in terms of company profitability. [...]
Mar