Category Archives: All

The eNPS is a driver of business profitability.

Companies have adopted the eNPS indicator as a measure of job motivation and we will [...]

Design of a CJM (Customer Journey Map).

The design of a CJM (customer journey map) does not have to be complex, and [...]

Activities to include in the customer journey map

In this post we will analyze the activities that make up the customer journey map. [...]

The NPS metric.

We will review the NPS metric, how it is formulated and what it brings to [...]

Understanding the Customer Journey Map.

The so-called customer journey map is key to manage the customer experience, in this post [...]

Reduce customer dissatisfaction points.

Reducing points of customer dissatisfaction is the key to a good customer experience. The customer [...]

Customer experience and customer loyalty.

Customer loyalty is a concept that clearly derives from the experience the customer has with [...]

The key to business competitiveness: Employee engagement.

There are many areas of control and improvement to increase business competitiveness. Fundamental to human [...]

How to measure employee engagement.

A linchpin of HR departments is the measurement of employee engagement. As we have discussed [...]

Customer experience and profitability in the company.

To think in terms of customer experience is to think in terms of company profitability. [...]