El programa de voz del cliente, una necesidad competitiva para su empresa.

Sabías que según Dimensional Research, ¿el 39% de los clientes no contratarán con una empresa durante [...]

Employee engagement enhances the customer experience.

Several studies have correlated employee engagement with customer experience. When there is a higher degree [...]

The eNPS is a driver of business profitability.

Companies have adopted the eNPS indicator as a measure of job motivation and we will [...]

Design of a CJM (Customer Journey Map).

The design of a CJM (customer journey map) does not have to be complex, and [...]

Activities to include in the customer journey map

In this post we will analyze the activities that make up the customer journey map. [...]

La aplicación de la inteligencia artificial abre una nueva era a la experiencia de cliente

La Inteligencia Artificial permite automatizar procesos que comúnmente se hacen de manera manual, permitiendo así [...]

The NPS metric.

We will review the NPS metric, how it is formulated and what it brings to [...]

Understanding the Customer Journey Map.

The so-called customer journey map is key to manage the customer experience, in this post [...]

Reduce customer dissatisfaction points.

Reducing points of customer dissatisfaction is the key to a good customer experience. The customer [...]

The cost of the company’s detractors.

We are going to comment on the cost of detractors within the profitability balance of [...]