Category Archives: Customers

Digitalization and the customer’s purchase decision map.

The customer’s purchase decision map as a way to understand what the customer wants and [...]

Know the key metrics to measure customer loyalty.

Customer loyalty is the ultimate goal in customer experience. Do you really know your customers? [...]

Online customer reviews matter now more than ever.

Online customer reviews have been with us for a long time, but why are they [...]

Learn the keys to having a good customer experience program.

Ensuring a great customer experience requires more than just the involvement of the CEO. The [...]

How can you build customer loyalty?

A research study on customer loyalty conducted at Sense360 by Medallia reveals how to get [...]

Key elements to launch a customer experience program.

A customer experience program requires a lot of time, effort and resources on the part [...]

Importance of customer satisfaction.

Improving the level of customer satisfaction and the quality of the products or services offered [...]

Customer experience management tasks.

Customer experience management involves a series of roles and responsibilities that it is good to [...]

Dissatisfied customer: closing the circle.

Transforming a dissatisfied customer into a satisfied one is the real challenge. Having learned how [...]

Design of a customer experience scorecard.

Designing the right dashboard is a key action in customer experience monitoring. In this post [...]