Category Archives: Market

The branded product experience

The branded product experience is linked to the experiences and emotions felt by the user [...]

The application of artificial intelligence opens up a new era in customer experience

Artificial Intelligence can automate processes that are commonly done manually, allowing for greater procedural efficiency. [...]

How to fight silent abandonment

Discover how to combat silent abandonment and build a healthier employee culture. What is silent [...]

Omnichannel and customer experience

Omni-channel is a marketing strategy that creates valuable experiences between a company or business and [...]

Do you really know how good your customer experience metrics are?

Measuring the experience through customer experience indicators has become the common goal of all brands. [...]

Online customer reviews matter now more than ever.

Online customer reviews have been with us for a long time, but why are they [...]

What is a good NPS score?

The Net Promoter Score (NPS) was developed after testing several questions to find the one [...]

The cost of the company’s detractors.

We are going to comment on the cost of detractors within the profitability balance of [...]

NPS as the main customer experience metric and its relationship to company profitability

Within customer experience, the NPS metric is one of the main keys. In December 2003, [...]

Why does customer feedback matter now more than ever?

Online reviews have been with us for a long time, but why does customer feedback [...]