Category Archives: Customers
Digitalization and the customer’s purchase decision map.
The customer’s purchase decision map as a way to understand what the customer wants and [...]
Oct
Know the key metrics to measure customer loyalty.
Customer loyalty is the ultimate goal in customer experience. Do you really know your customers? [...]
Oct
Online customer reviews matter now more than ever.
Online customer reviews have been with us for a long time, but why are they [...]
Oct
Learn the keys to having a good customer experience program.
Ensuring a great customer experience requires more than just the involvement of the CEO. The [...]
Oct
How can you build customer loyalty?
A research study on customer loyalty conducted at Sense360 by Medallia reveals how to get [...]
Sep
Key elements to launch a customer experience program.
A customer experience program requires a lot of time, effort and resources on the part [...]
Sep
Importance of customer satisfaction.
Improving the level of customer satisfaction and the quality of the products or services offered [...]
May
Customer experience management tasks.
Customer experience management involves a series of roles and responsibilities that it is good to [...]
May
Dissatisfied customer: closing the circle.
Transforming a dissatisfied customer into a satisfied one is the real challenge. Having learned how [...]
Apr
Design of a customer experience scorecard.
Designing the right dashboard is a key action in customer experience monitoring. In this post [...]
Apr