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Fundamentals of an experience-based growth strategy.
Get the growth strategy that will enable you to achieve all of your company’s objectives. [...]
Continue readingMay
All Customers Market
If you want to grow, manage the experience of your existing customers
If you want to be a leader in your sector, manage your customers’ experience to [...]
Continue readingApr
All Customers
Customer experience is key to profitable growth.
Profitable growth refers to organic and inorganic growth with the potential for high margin and [...]
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All Customers Market
Partner Experience: Differentiating element in a competitive market.
A good Partner Experience leads to a good Customer Experience. Background to the Partner Experience? [...]
Continue readingMar
All Customers
Experience analytics as a critical element for decision making.
Experience analytics has already permeated all leading companies. To solve problems quickly, organizations need to [...]
Continue readingMar
Do you really know how good your customer experience metrics are?
Measuring the experience through customer experience indicators has become the common goal of all brands. [...]
Nov
What is the customer journey?
The customer journey describes the end-to-end customer experience across different touch points. The customer [...]
Nov
Customer feedback as a means to optimize the digital experience.
Customer feedback becomes relevant when it allows you to measure customer satisfaction and therefore improve [...]
Nov
Personalization of the customer experience.
Personalization of the customer experience is a key factor in 3 out of 5 purchases. [...]
Nov
Digitalization and the customer’s purchase decision map.
The customer’s purchase decision map as a way to understand what the customer wants and [...]
Oct
Organizational commitment, key to a good customer experience.
Organizational commitment is directly related to delivering a great customer experience. Ensuring a great customer [...]
Oct
Know the key metrics to measure customer loyalty.
Customer loyalty is the ultimate goal in customer experience. Do you really know your customers? [...]
Oct
Online customer reviews matter now more than ever.
Online customer reviews have been with us for a long time, but why are they [...]
Oct
Learn the keys to having a good customer experience program.
Ensuring a great customer experience requires more than just the involvement of the CEO. The [...]
Oct
What is a good NPS score?
The Net Promoter Score (NPS) was developed after testing several questions to find the one [...]
Sep